Social Media marketing is a very important part of your overall marketing strategy. There are 3 main benefits of social media marketing.
- Brand recognition
- Traffic generation
- Search engine ranking benefits
By opening various business accounts on social media platforms like LinkedIn, Twitter, Facebook and Instagram, you can start to develops a following and increase the public awareness of your brand.
When people find you on social media, either before or after they have been to your website, they will be able to gauge the size of your business by the size of your following. A bigger following instills confidence in the potential customer and helps build trust.
Sharing relevant content to your followers is essential in order to keep them interaction with you. Once people start to recognize your brand you will find your conversion rates increasing.
Generate Traffic From Social Media:
By posting quality content that links back to your website on your social media profiles, you will soon see an increase in traffic. There are many different ways of posting depending on the platform in hand.
For instance with Instagram, you link back to your site from your profile page and then post images that represent your products and services with a note on the image telling people to check your profile for details.
Facebook is a little different, you may post direct links to your profile that will be displayed to a certain amount of your friends and followers.
Though with Facebook you have the opportunity to join groups and post in them, create your own groups and post in them and even create product or service relative pages.
The easiest and fastest way is to join other groups but for long term better results, building your own audience with your own groups and pages is better.
Search Engine Optimization:
Social media shares give Google an idea of a websites popularity and quality. By engaging in social media promotions and getting others to share your content, you will ultimately be increasing your search engine rankings. If you’re working on your own website you need to share your site link on Facebook, twitter, instagram and some other popular social media websites. It will be very helpful for your ranking website. If you share more your site instead of your competitor you will easily beat him.
Social media marketing is an essential part of your online marketing strategy. It helps you in the search engines, it builds your audience and also sends you fast traffic.
Spend some time creating social media accounts related to your business and update them with the latest posts on your website.
You can do this automatically by using WordPress JetPack plugin and adding your social media accounts to it for auto posting of new content.